The Importance of Utilizing Proper SEO Techniques

It doesn’t matter how beautiful your website looks, if it is not properly optimized for organic traffic and search engine bots, you are going to sink to the bottom of the search results and stay there where no one will find you. All that hard work you put into designing a stunning website is worthless if no one can find your content, and these SEO tips will help you gain traction and start making the move towards page one of the search results.
Here are a few techniques furnished to us from a leading Charleston SC SEO provider, that even those with little search engine optimization experience can master in short order.

Regardless how stunning your website looks, the search engine spiders crawl behind the scenes and can not recognize images or videos. To help streamline this process, you have to take specific steps to tell the spiders what they are crawling. This is done by accessing the title tags for these areas are filling them in with what the pictures or videos represent. The best way to fill in the tags is with long tail keywords.

Invest some time in finding the long tail keywords that best represent your business. The key is finding just the right keyword phrases that are searched by traffic but have low competition. Once you locate a few dozen, don’t cram them all on one page, sprinkle them on several pages that are devoted to that specific phrase or you could get penalized.

Behind the scenes on your website are meta fields that play a huge role in how your website is ranked in the search engines. If you can locate these areas and see they are blank, that has a lot to do with why your website is sinking in the organic standings. These sections need to be filled in using relevant long tail keywords because these will appear on the search pages for specific terms. Do not leave these areas blank.

In order to have organic traffic return to your website time and time again, it is important you are giving them reasons to return. Add a fresh article each day, upload relative videos, schedule weekly podcasts or classes, anything to get an audience excited and coming back to engage all your content and possibly spend their money.

Now that you know about the importance of SEO on your website, either start learning some of these techniques or start working with the experts who can turn around your traffic and have you climbing towards the top of the organic search results.